Movaya names new publishers

Movaya (www.movaya.com), a leading mobile commerce service provider, today announced that over 500 publisher and merchant partners have signed up for the company's PlugNPlay and TryNBuy products, enabling these partners to sell mobile content directly to consumers.

"Movaya's technologies are revolutionizing the way consumers discover, browse and download mobile content," said Phil Yerkes, CEO of Movaya. "Rather than relying only on traditional wireless carriers as the prime merchants of mobile content including games and applications, consumers are beginning to discover and download games from all types of online merchants," Yerkes said.

Movaya offers its partners both turnkey and enterprise solutions, allowing merchants to quickly open 'App Stores in a box' for the 99% of mobile phone users that do not have an iPhone. Like both Google and RIM, who are supporting their own unique application stores, Movaya provides its partners with all the tools to build their own mobile application store: catalog of games, billing, distribution and storefront tools.

By partnering with Movaya, online merchants can select from a variety of methods to add mobile games and applications to their current stores. Mobile game publishers, casual game merchants and general video game merchants are currently the early adopters of Movaya's platform.