Friday, March 13, 2009

iPhone Apps and Appstore Strategy

Any of you that are familiar with what's going on in Apple's AppStore with the thousands of games available and the extremely competitive pricing problems might be intrigued to hear about a new strategy used by 5 independent iPhone game developers to try to raise awareness (and sales) of their games in the AppStore.

Majic Jungle Software, Veiled Games, Antair Games, IMS and Warhorse Games have gotten together to launch The 5 Fingers Games Bundle that includes 5 games, one from each developer, all for $5.

Per the press release, this is the first games bundle for the iPhone, but the real story here is the way in which it came about. Often for a games bundle, a publisher pulls together one or two good titles and pads them out with some weaker games, but this bundle includes the best selling game from each of five developers. The 5 games included in the bundle are:

* Chopper - Previously a #1 game on the App Store
* Up There - The most emotive game on the store
* Sneezies - An adorable puzzle game for all ages
* BurnBall - Addicting and high energy arcade action
* BlackBeards Assault - Puzzle adventure on the High Seas

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